There's an App for That

The iOS and Android app stores contain close to 5 million apps, which are expected to generate over $935 billion in revenue in 2023. So how do you get your idea from concept to download? In this course, Sarah and Lisa review the basics of starting a software as a service (SaaS) business. Participants will discover what they need in order to create an app/software, and learn tips for selling and marketing their product.

Explore Course

Presenters

Lisa Kathman
M.S. CCC-SLP
Lisa is a school-based speech-language pathologist and co-founder of SLP Toolkit, a digital platform that helps SLPs streamline data collection, progress monitoring, and goal tracking. She’s passionate about making clinical work more efficient and empowering clinicians with practical tools that make their work more sustainable.
Sarah Bevier
M.S. CCC-SLP
Sarah is a speech-language pathologist and co-founder of SLP Toolkit. She’s known for her humor, honesty, and deep understanding of what it means to juggle real-world SLP responsibilities. Sarah believes in supporting clinicians through transparency, collaboration, and fun.

Learning Objectives

List 5 steps in starting a SaaS business.
State two ways a business plan helps a company make informed decisions.
Describe how to develop a brand identity.

Agenda

5 minutes	intro/objectives
15 minutes	how to start/run a business
15 minutes	how to create an app/software
15 minutes	tips for marketing and selling your product
10 minutes	key takeaways and Q&A

Disclosures

Speakers - Financial	Lisa is co-owner of SLP Toolkit, which is referenced during this presentation, and receives compensation from its sale. Lisa is a co-founder of Bright Ideas Media, which is the ASHA CEU provider for this course, and receives compensation from courses sold on the site. Sarah is co-owner of SLP Toolkit, which is referenced during this presentation, and receives compensation from its sale. Sarah is co-founder of Bright Ideas Media, which is the ASHA CEU provider for this course, and receives compensation from courses sold on the site.
Speakers - Nonfinancial	Lisa and Sarah have volunteered their time for today's presentation.
Speakers - Content	This presentation will use the presenters' current businesses, SLP Toolkit and Bright Ideas Media, as referents in this course.
Course - Financial Support & In Kind	This course is being sponsored by SLP Toolkit.

ASHA

This course is offered for 0.1 ASHA CEUs, Introductory Level, Professional Area, Professional Area

To earn ASHA CEUs you must complete the courses by viewing them, provide course feedback, pass the exams with a score of 80 or more, provide your ASHA credentials, and confirm submission.

There's an App for That: $25.00
With nearly 5 million apps in the iOS and Android stores, launching your own can be lucrative. In this course, Sarah and Lisa cover the essentials of starting a software-as-a-service (SaaS) business—from concept to download. Learn what it takes to create an app or software and get practical tips for marketing and sales success. Includes access to the recorded course and optional ASHA reporting.