There's an App for That

The iOS and Android app stores contain close to 5 million apps, which are expected to generate over $935 billion in revenue in 2023. So how do you get your idea from concept to download? In this course, Sarah and Lisa review the basics of starting a software as a service (SaaS) business. Participants will discover what they need in order to create an app/software, and learn tips for selling and marketing their product.

Presenters

Lisa Kathman
M.S. CCC-SLP
Lisa has been a speech-language pathologist since 1997. As an SLP, Lisa has worked exclusively with pediatrics in home health, clinics and in schools. She was formerly the lead SLP in the largest school district in Arizona, and is passionate about mentoring other SLPs, graduate students and clinical fellows. Lisa is the co-founder of SLP Toolkit (www.slptoolkit.com) and Bright Ideas Media (www.bethebrightest.com), an ASHA approved continuing education provider. Lisa currently serves as a member of the ASHA Continuing Education Board.
Sarah Bevier
M.S. CCC-SLP
Sarah is the co-founder of SLP Toolkit and Bright Ideas Media and has over 10 years of experience in the field of speech pathology. As a full time SLP, she was active in her district's speech pathology advisory council, mentored graduate students and CF-SLPs in the field of speech pathology, and regularly presented to teachers and speech pathologists on topics pertaining to behavior, communication, and vocabulary acquisition. She is a graduate of Arizona State University with a Bachelor of Science in Speech and Hearing and a Master's degree in Communication Disorders. She is also a member of ASHA, as well as a member of ASHA SIG (Special Interest Group) 16, which focuses on school based issues. She regularly presents nationally at universities and conventions on topics related to communication disorders.

Learning Objectives

List 5 steps in starting a SaaS business.
State two ways a business plan helps a company make informed decisions.
Describe how to develop a brand identity.

Agenda

5 minutes	intro/objectives
15 minutes	how to start/run a business
15 minutes	how to create an app/software
15 minutes	tips for marketing and selling your product
10 minutes	key takeaways and Q&A

Disclosures

Speakers - Financial	Lisa is co-owner of SLP Toolkit, which is referenced during this presentation, and receives compensation from its sale. Lisa is a co-founder of Bright Ideas Media, which is the ASHA CEU provider for this course, and receives compensation from courses sold on the site. Sarah is co-owner of SLP Toolkit, which is referenced during this presentation, and receives compensation from its sale. Sarah is co-founder of Bright Ideas Media, which is the ASHA CEU provider for this course, and receives compensation from courses sold on the site.
Speakers - Nonfinancial	Lisa and Sarah have volunteered their time for today's presentation.
Speakers - Content	This presentation will use the presenters' current businesses, SLP Toolkit and Bright Ideas Media, as referents in this course.
Course - Financial Support & In Kind	This course is being sponsored by SLP Toolkit.

ASHA

This course is offered for 0.1 ASHA CEUs, Introductory Level, Professional Area, Professional Area

There's an App for That: $25.00
Your purchase includes access to (1) recorded course and submittal of your participation to the ASHA registry. *You must opt-in and add your ASHA credentials after completing all course steps by the 15th of the next month after you start the video.

There's an App for That